The Barbican Theatre in collaboration with a Canadian-based south Asian theatre company were launching a contemporary dramatisation of a south Asian epic. The objective was to position and market the play as accessible and open for both mainstream and south Asian audiences.
SCOPE OF WORK
MARKETING & PR
Audience insights
Creative consultancy
Ticket pricing
Marketing Strategy including media planning & buying, community engagement and outreach
Development and delivery of PR strategy
Developing messaging for mainstream vs south Asian audiences
PR management
RESULTS
SOLD-OUT SHOWS THROUGHOUT THE EVENT’S MONTH-LONG RUN
PR COVERAGE ACROSS MAINSTREAM NATIONAL MEDIA AND KEY SOUTH ASIAN OUTLETS
