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With over three decades under her belt, Anjna’s expertise spans across many aspects of marketing including media and public relations, media planning and buying, digital marketing services, event management, outreach and guerilla marketing and copywriting as well as celebrity and artist management.
Anjna’s experience of live events ranges from luxury fashion shows and gala award events, product launches and conferences, all the way through to large scale indoor exhibitions and outdoor festivals; and from conceptualisation through to managing the editorial content of the events, creating innovative marketing campaigns and working alongside partners and sponsors.
Anjna has worked with a wide range full range of clients including CarFest, Cobra Beer, Diageo, Ford Motor Co., Jaguar-Land Rover, Lebara Mobile, Lloyds Bank, Sky TV, The London Classic Car Show, The National Theatre, The Barbican and Virgin Atlantic.
Anjna has also worked alongside major film studios, theatre group and publishers to develop and deliver highly successful marketing PR campaigns targeting diverse audiences. Her portfolio includes Slumdog Millionaire, Bend it Like Beckham, The Best Exotic Marigold Hotel and Life Isn’t All Ha Ha Hee Hee including a host of others.
Throughout her career, Cheryl has led teams on events such as The Cycle Show, Mobile World Congress and The Caffe Culture Show.
As Festival Director she launched the Pub in the Park series of food and music festivals in collaboration with chef Tom Kerridge and has recently been Event Director of The London Art Fair and New Designers.
Cheryl loves nothing more than being given the seed of an idea and turning it into something magical. She has collaborated with many renowned businesses and organisations to launch events and create brand campaigns including Barbados Tourism and Extreme International @COP 26.
She enjoys working with both established events and brand-new ventures, always bringing her wealth of experience to offer a unique approach in a safe pair of hands.
As Publicity Director for Random House, Melissa led promotional campaigns and book tours for authors including Terry Pratchett and Raymond Briggs. She has also worked on international marketing campaigns including Diageo and The British Institute of Florence.
In the events world, Melissa has worked on various high-profile gatherings including Taste, Big Feastival and Golf Live. She ran La Dolce Vita, the UK’s only consumer show dedicated to Italy, attracting 20,000 visitors. In this role, she oversaw sales, sponsorship, marketing and operations while working closely with regions, Chambers of Commerce and Tourist boards.
Melissa has edited two high-circulation consumer magazines and works with CarFest, developing and executing marketing campaigns with local businesses.
Throughout her career, Melissa has demonstrated she is able to work in a variety of industries and loves a challenge, both with and without a hi-vis jacket.
We have a whole host of services up our sleeves, to meet all of your event and marketing needs.
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Explore our case studies below to discover the challenges we tackled, the solutions we provided, and the results we delivered.
We are three skilled strategic marketing and live events professionals with decades of combined expertise, plus an unbeatable network of trusted suppliers. Perspective’s distinctive edge comes from understanding brands and events inside out.
We excel across the entire product lifecycle: from initial concepts to making things happen on the ground, we create and deliver bespoke strategies that elevate brands.
Our expertise spans the B2C and B2B sectors, covering everything from events to marketing, operations, and sales. So, wherever you are in your journey, we can jump in and work with you to deliver exceptional results.
Anjna is an exceptional marketing strategist, with a diverse range of expertise in the public, travel, lifestyle and corporate sectors. She has vast experience in creating effective communications strategies and campaigns for both mainstream and ethnic markets in the UK.
READ MORECheryl is a highly-experienced events professional with over 25 years in the industry, specialising in brand development and launching events. She has worked in a variety of sectors including trade shows, consumer exhibitions, conferences, and festivals.
READ MOREMelissa brings over 30 years of experience in writing, editing, research, project management, marketing and events. She has worked with a wide range of brands as both an agency consultant and in-house.
READ MOREDon’t just take our word for it!
Click through to discover what others think of the Perspective team.
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