BRINGING A FRESH PERSPECTIVE
TO MARKETING & LIVE EVENTS

Perspective is a full-service marketing and events collective that supports and guides your brand, from that first lightbulb moment to the unforgettable end-result.

Our team has decades of experience, with a diverse range of award-winning skills, and because we are small (but mighty) we are right by your side from strategy creation to onsite delivery.

You’ve got a great story to tell so let’s get it out there.… with a fresh perspective!

HOW WE CAN HELP

We have a whole host of services up our sleeves, to meet all of your event and marketing needs.
Click on the orange button to see more about marketing and the teal button to see more about events.

INTEGRATED COMMUNICATIONS

  • Audience/Customer insights
  • Integrated Marketing campaigns
  • Digital & Social campaigns
  • Media planning & buying
  • Public Relations campaigns
  • Design, branding and copywriting
  • Diversity & Inclusion Strategy

SPONSORSHIP & EXPERIENTIAL MARKETING

  • Sponsorship strategy development
  • Sponsorship acquisition and management
  • ROI measurement and reporting

EXPERIENTIAL MARKETING SOLUTIONS

  • Experiential brand activations
  • Event marketing and promotion
  • Branded content creation
  • ROI measurement and reporting

SECTORS WE’VE WORKED ACROSS

  • Food & Drink
  • Automotive
  • Travel & Hospitality
  • Public sector/Health/Social causes
  • Entertainment
  • Arts & Culture
  • Finance & Telecommunications
SEE WHO WE’VE
WORKED WITH

EVENT LAUNCHES

  • Conceptualisation
  • R&D and feasibility
  • Audience profiling and competitor analysis
  • Brand development and marketing

OPERATIONAL MANAGEMENT

  • Budget creation and management
  • Venue sourcing and contractor procurement
  • Content & feature creation
  • On-site Management

COMMERCIAL STRATEGY & FINANCIAL MANAGEMENT

  • Full P&L management
  • Ticketing modelling
  • Enhancing additional revenue streams
  • Sponsorship acquisition and management

SECTORS WE’VE WORKED ACROSS

  • Food & Drink
  • Travel and The Environment
  • Health/Wellbeing/Sport
  • Motoring
  • Music Festivals
  • Lifestyle/Culture
  • Technology
SEE WHO WE’VE
WORKED WITH

REAL RESULTS: STORIES OF SUCCESS

Explore our case studies below to discover the challenges we tackled, the solutions we provided, and the results we delivered.

WHO WE ARE

We are three skilled strategic marketing and live events professionals with decades of combined expertise, plus an unbeatable network of trusted suppliers. Perspective’s distinctive edge comes from understanding brands and events inside out.

We excel across the entire product lifecycle: from initial concepts to making things happen on the ground, we create and deliver bespoke strategies that elevate brands.

Our expertise spans the B2C and B2B sectors, covering everything from events to marketing, operations, and sales. So, wherever you are in your journey, we can jump in and work with you to deliver exceptional results.

ANJNA RAHEJA

Anjna is an exceptional marketing strategist, with a diverse range of expertise in the public, travel, lifestyle and corporate sectors. She has vast experience in creating effective communications strategies and campaigns for both mainstream and ethnic markets in the UK.

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CHERYL CARROLL

Cheryl is a highly-experienced events professional with over 25 years in the industry, specialising in brand development and launching events. She has worked in a variety of sectors including trade shows, consumer exhibitions, conferences, and festivals.

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MELISSA ORMISTON

Melissa brings over 30 years of experience in writing, editing, research, project management, marketing and events. She has worked with a wide range of brands as both an agency consultant and in-house.

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TESTIMONIALS

Don’t just take our word for it!

Click through to discover what others think of the Perspective team.

I've had the privilege of working alongside Anjna for the past five years. As Festival Director of CarFest, her push to improve show content each year has seen the quality of the show improve year on year and this has helped attract new audiences and secure new media and sponsorship partners.

Her marketing knowledge and ability to strategically direct the marketing and PR team has seen increased ticket revenues year on year. The results of all these efforts have seen us raise more monies for the children’s charities that Car Fest supports and helped to elevate the festival’s reputation. Anjna is also a great team leader with exceptional attention to detail and is always ready to motivate, support and develop the team. She can always handle unexpected challenges while maintaining ethics and high production standards. Additionally, her exceptional ability to secure and maintain strategic partnerships has resulted in over 50% increase in sponsorship revenue.

What sets Anjna apart is her tenacity, creativity, and understanding of what partners, visitors and the team need to thrive, and she always ensures we deliver that in a supportive and fun environment. I couldn't recommend working with Anjna highly enough.

Neil Levene, MD CarFest Management Ltd

Cheryl is a very accomplished Event Director, and I have had the pleasure to work with her on B2B, B2C and Outdoor events over the last 13 years. She’s very astute and gets to grips with new industries very quickly which enables her to create targeted and bespoke marketing and commercial strategies. She has a good balance of creativity with an analytical mind and is great to have on your team.

Paul Byrom, MD, Immediate Media Live

Melissa and I worked on a start-up magazine for high-net-worth visitors which has been a complex challenge. With Melissa heading up the editorial team, her skills and leadership have resulted in an outstanding product welcomed by top hotels and other high-end accommodation providers in the area; Her ideas have provided a fresh and original focus; she has high standards, coupled with a willingness to listen to all voices in the team, bringing out the best in people she works with; she grasps complex concepts quickly, and balances differing needs within those concepts with consummate skill and she is able to see the immediate needs alongside a wider vision in terms of moving forward.

Katie Jarvis, National journalist

Anjna brought an exciting new approach and vision to an event that had become somewhat ‘stuck’ in its safe space. With insight into potential new and upcoming aspirational audiences, she added both a fresh new level of style with a complete rebrand, pushed for a new venue that matched our audiences’ aspirations and then set up creating a proactive and fresh marketing campaign that resulted in a hugely successful show. And we intend to bring those skills to use again as we embark on our next chapter with the show.

Martin Clarke, MD Torque Events

Cheryl was the Show Director when we launched our first ever Tom Kerridge presents Pub in the Park and her hard work, creativity, determination and vision made it a hugely successful launch event. She then developed this into a tour of eight nationwide events and was responsible for one of the fastest growing festival businesses in the industry.  She cares deeply about her work and is highly competent and commercially minded.

Chris Hughes, CEO, Brand Events

Melissa is always a pleasure to work with. From drafting quotes for CEOs to case studies referencing medical journals and research projects to family case studies from the frivolous to the poignant, her words are always spot on.

Gemma Huddleston, Marketing Director

LET’S TALK

Ready to turn your event dreams into reality? Get in
touch with us today - let’s get the conversation started.

CONTACT US